摘要: |
基于多主体契合、利益相关者协同、价值共创等理论,本文选择宁波和丰创意广场为案例对象,分析创意生态圈多主体价值共创的系统化过程。研究发现:创意生态圈的创意产业集聚和生态位多样性为多主体参与价值共创提供了契机。创意环境下多主体契合与资源交互过程表现为共建契合平台的网络效应强化了资源依赖关系,为企业开展异质性契合资源的搜寻识别提供支持,强联结下的信任关系助推创意企业更便捷地获取与共享跨界互补性资源,进而实现合作模式下的资源对接,以此完成资源交互过程中的进化与溢出。这一共创活动过程从企业价值产出维度促进了创新设计,从生态系统多主体价值产出角度加强了多主体关系。 |
关键词: 创意生态圈 价值共创 多主体契合 资源交互 |
DOI:10.13581/j.cnki.rdm.20181050 |
分类号: |
基金项目:江苏高校哲学社会科学研究重点项目“基于新型社群网络嵌入的虚拟品牌社区价值共创机制研究”(2018SJZD1077);中央高校基本科研业务费专项基金资助项目“创意企业创新生态系统共生演化机制研究”(CUSF-DH-D-2018052);国家留学基金委资助项目(201506630047);文化与旅游部2018万名旅游英才计划“创意旅游项目价值共创机制研究”(WMYC20181-015)。 |
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Multi-Actors’ Value Co-Creation of Creative Ecosystem |
ZHANG Yue1, SHEN Lei1, MU Yu1, ZHAO Yuan-jun1
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Glorious Sun School of Business and Management, Donghua University, Shanghai 200051, China
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Abstract: |
Based on the theories of actor engagement, stakeholder coordination, and value co-creation, it selected the Hefeng Creative Square as a typical case, and used the case study method to analyze the systematic process of multi-actor value co-creation. It finds that the creative industry cluster and niche diversity of creative ecology provide an opportunity for multi-actors’ value co-creation. In the creative environment, the process of multi-actor engagement and resource interaction shows that the network effect of co-building engagement platform strengthens the resource dependence relationship. It provides support for enterprises to search and identify heterogeneous contract resources, and the trust relationship under strong link facilitates creative enterprises to achieve more convenient cross-border acquisition and sharing of complementary resources. This process of co-creation activities promotes the innovation design from the dimension of enterprise value output, and closes the actors’ relationship from the perspective of multi-agent value output of ecosystem. |
Key words: creative ecosystem value co-creation multi-actor engagement resource interaction |