摘要: |
新创企业同时面临创新压力和合法化压力,两者间的张力在数字化新创企业中表现得尤其明显。一方面,数字技术的发展要求新创企业通过创新建立竞争优势;另一方面,数字创新在颠覆传统技术与商业模式的同时也给新创企业带来了合法性挑战。基于最优区分理论,本文考察了数字化新创企业如何调和创新与合法化张力以实现最优绩效。研究发现,探索式和利用式创新均有助于提升数字化新创企业绩效。积极型政治战略强化探索式创新对企业绩效的影响;反应型政治战略强化利用式创新对企业绩效的影响,但弱化探索式创新的作用。本研究立足数字创业情境丰富了创新战略与企业绩效研究,拓展了企业政治战略与创新战略的关系研究,发展了最优区分理论的协奏观点。 |
关键词: 最优区分 探索式创新 利用式创新 积极型政治战略 反应型政治战略 数字经济 |
DOI:10.13581/j.cnki.rdm.20191614 |
分类号:F270 |
基金项目:中国人民大学科学研究基金(社会调查项目)“数字经济时代我国创业企业的商业模式创新调查研究”(18XNC001)。 |
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Impact of Innovation Strategy and Political Strategy on the Performance of Digital New Ventures from Optimal Distinctiveness Perspective |
GUO Hai1,2, LI Yang1, LI Yong-hui3
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1.School of Business, Renmin University of China, Beijing 100872, China;2.SME Development Research Center, Renmin University of China, Beijing 100872, China;3.School of Economics and Management, Communication University of China, Beijing 100024, China
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Abstract: |
New ventures face competing demands for differentiation and conformity, which is particularly the case in the digital economy. On the one hand, the digital revolution requires new ventures to achieve competitive advantage through engaging in digital innovation activities. On the other hand, digital innovation incurs pressures of legitimacy. Drawing on the optimal distinctiveness theory, it examines how digital new ventures manage the tension between differentiation and conformity to achieve better performance. Using a sample of digital new ventures, we find that both explorative and exploitative innovation are positively related to firm performance. Proactive political strategy strengthens the relationship between explorative innovation and firm performance; moreover, reactive political strategy strengthens the link between exploitative innovation and firm performance, but weakens the impact of explorative innovation on firm performance. Positioning in the context of digital entrepreneurship, our findings not only enrich the innovation literature by examining the joint impact of innovation strategy and political strategy on firm performance, but also contribute to the orchestration view of optimal distinctiveness theory. |
Key words: optimal distinctiveness explorative innovation exploitative innovation proactive political strategy reactive political strategy digital economy |