The service-dominant logic has initially formed a set of basic reconstruction theory system through evolution and development. In order not to deviate from the original intention of “transcendental logic” in the further study of service-dominant logic， based on the narrative of “what it is not”， it thought critically about the core concepts contained in the theoretical system of service-dominant logic and summarized two kinds of reasons for deviating from the original intention， i.e. narrow understanding of “service” and one-sided understanding of “value”. At the same time， it improved the service-dominant logic theoretical framework which was based on the five core concepts of actors， resources， service， value and institution. Based on the eleven foundational premises of service-dominant logic， it put forward the basic model of service-dominant logic to promote the research of service-dominant logic from “qualitative analysis” to “quantitative analysis”. And then， it explained fundamentals， and cleared measurement idea， which laid a foundation for the further evolution and development of service-dominant logic in the future.