Multiple performance feedback refers to the presence of multiple reference points in decision-making， as well as the diversity and group nature of decision-makers， resulting in multiplicity of performance feedback. The state of multiple performance feedback can be measured by performance feedback correlation indicators. Enterprises’ digital input is closely related to their own performance feedback status. How to achieve nirvana rebirth through digital input under multiple performance feedback is an important issue that enterprises must pay attention to in digital transformation. Based on the data of A-share listed companies in Shanghai and Shenzhen from 2007 to 2020， it explored the effect of performance feedback correlation on digital input of enterprises. The results are as following. There is a U-shaped relationship between performance feedback correlation and digital input of enterprises. After subdividing the correlation of performance feedback， it finds that the consistency surplus， consistency gap， and inconsistency of performance feedback all increase the level of digital input of enterprises. The power depth of executives with R&D background strengthens the aforementioned relationship. The power breadth of executives with R&D background weakens the relationship between performance feedback correlation， performance feedback consistency surplus， and digital input. The formal power hierarchy of the board of directors strengthens the U-shaped relationship between performance feedback correlation and digital input. The informal power hierarchy of the board of directors strengthens the relationship between consistency gap of performance feedback and digital input of enterprises. Considering the nature of enterprise property rights， the moderative role of non-state-owned enterprises is basically verified. Considering industry attributes， in the sample of digital industrialization enterprises， the impact of multiple performance feedback on digital input of enterprises is not significant. By depicting digital input behavior of enterprises in the state of multiple performance feedback， and taking into account the factors of power structure of executives with R&D background and power hierarchy of the board of directors， it helps enterprises deepen understanding of the antecedents of digital investment decisions， and also helps the government to reasonably formulate supporting policies for digital transformation of enterprises.