Enterprise digital transformation is an important means to transform and enhance traditional driving forces， cultivate new driving forces for development， and is an important engine for high-quality development of enterprises. Based on the listed companies data from 2009 to 2021， it took national information consumption pilot cities as exogenous shocks to domestic demand， and used the double difference method to evaluate the impact of information consumption on enterprise digital transformation. The research results indicate that the implementation of the information consumption pilot policy helps to promote enterprise digital transformation. The information consumption pilot policy empowers enterprise digital transformation by assisting in digital equipment investment， upgrading human capital， and technological support effect. Heterogeneity analysis shows that enabling digital transformation through pilot policies on information consumption requires a good market environment and a high level of information infrastructure construction， more conducive to promoting digital transformation of small-scale enterprises and non-state-owned enterprises. Further analysis reveals that information consumption empowers enterprises to undergo digital transformation， which is beneficial for promoting high-quality development of enterprises. The conclusions provide relevant evidence reference for policy formulation related to expanding domestic demand and effective enterprise digital transformation， and has certain practical significance for promoting high-quality economic development.