At present， in the context of pursuing high-quality development， manufacturing enterprises urgently need to break through the dilemma of green innovation， and the time-oriented driving perspective has not received sufficient attention. Based on time perspective， it proposed and constructed indicators of different levels of temporal orientation， and discussed the relationship between them and corporate green innovation， as well as boundary conditions. Based on the data of China’s A-share manufacturing listed companies from 2010 to 2021， it finds that the long-term orientations of enterprises and investors significantly promote green innovation， which have a greater impact on active green innovation than responsive green innovation. The long-term orientations of enterprises and investors have a positive interactive impact on green innovation， especially active green innovation. The nature of heavy pollution industry inhibits the positive and interactive impact of long-term orientations of enterprises and investors on green innovation. CEO power intensity promotes the positive impact of long-term orientation of enterprises on green innovation， especially responsive green innovation， and inhibits the positive impact of long-term orientation of investors on green innovation， especially active green innovation. The conclusions provide an important theoretical reference and practical guidance for manufacturing enterprises to deeply understand the driving factor of temporal orientation in the process of green innovation practice.