摘要: |
对存在网络外部性下的技术标准确立过程进行分析,指出网络产品竞争主要表现为标准竞争;对在技术竞争中处于劣势的企业如何实施赶超策略进行了探讨,提出弱势企业可以利用赶超策略获得法定标准的地位,在标准竞争中获取竞争优势。 |
关键词: 网络外部性 技术标准 标准竞争 赶超策略 |
DOI: |
分类号:F062.5 |
基金项目: |
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Study on Technology Standard Surpassing Strategy of Network Goods |
WANG Guo-cai GONG Guo-hua
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Abstract: |
Firstly,it analyzes the characters of establishing technology standard with network externality,and points out that competition of network goods is standard competition. Through analysis,it draws a conclusion that the enterprise with weak technology may o |
Key words: network externality,technology standard,standard competition,surpassing strategy |