摘要: |
技术如何适应市场需求是营销领域长期的课题.通过小灵通在中国市场成功的经验,探讨低端技术营销创新的几个问题. |
关键词: 营销创新 低端技术 市场细分 市场需求 企业 |
DOI: |
分类号:F272.3 |
基金项目: |
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Marketing Innovation Strategy Concerned with Low Technology |
HAN Zhong-he CHEN Liang
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Management School, Fudan University, Shanghai 200433, China
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Abstract: |
How technology adapting itself to market needs is a permanent issue in the marketing area. It discusses several problems concerned with low technology on the base of the successful expierence of PHS in mainland of china. |
Key words: marketing innovation low technology segmentation |