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高管支持、大数据能力与商业模式创新 |
谢卫红1,2, 李忠顺1,2, 苏芳3,2,4, 王永健1,2
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1.广东工业大学 管理学院, 广州 510520;2.广东工业大学 大数据战略研究院,广州 510006;3.1.广东工业大学 管理学院,广州 510520;4.3.暨南大学 管理学院,广州 510632
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摘要: |
基于动态能力理论和制度理论,以大数据能力作为独特视角探讨大数据应用情境下高管支持对商业模式创新的影响机制,进一步检验了制度压力在高管信念与高管参与以及高管参与与大数据能力关系中的调节作用.基于对广东省境内具有大数据技术或服务应用经验的企业高管的问卷调查,实证分析发现:高管信念能够显著促进高管参与进而积极推动商业模式创新;大数据应用能力在高管参与与商业模式创新关系中发挥了部分中介作用;制度压力在高管信念和高管参与的关系中具有显著的正向调节作用,而在高管参与和资源获取能力关系中起显著的负向调节作用. |
关键词: 高管支持 大数据能力 制度压力 商业模式创新 |
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基金项目:国家自然科学基金一般项目“大数据背景下的网络隐私顾虑影响因素及行为效应研究:基于多维发展理论视角”(71672043);广东省哲学社会科学“十二五”规划项目“企业大数据能力构建及影响因素研究”(GD15XGL14);广州市哲学社会科学发展“十三五”规划课题〖JP3〗“企业大数据能力对商业模式创新影响的实证研究——以广州制造企业为例”(2016GZYB15). |
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Top Management Support,Big Data Capability and Business Model Innovation |
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Abstract: |
Based on the dynamic capability theory and institutional theory, it explored the impact mechanism of top management support on the business model innovation under the background of big data application from the perspective of big data capability. It examined the moderative effect of institutional pressure on the relationships between top management's beliefs and top management's participation as well as between top management's participation and big data capacity. It conducted a questionnaire survey on the top managers of enterprises with big data technology or service application experience in Guangdong province. The empirical analysis results show that top management's beliefs can significantly promote top management's participation, and top management's participation can actively promote the business model innovation; big data application capability plays a partial mediation role between the relationship of top management's participation and business model innovation. Furthermore, institutional pressure has a significant positive moderative effect on the relationship between top management's beliefs and top management's participation, and a significant negative moderative effect on the relationship between top management's participation and resource acquisition capability. |
Key words: top management support big data capability institutional pressure business model innovation |