摘要: |
从B2B的现状入手,指出中国非常需要B2B;从B2B企业的内部环境对B2B出现的问题加以分析,并提出了相关对策,最后对B2B给予了展望。 |
关键词: B2B 电子商务 网络营销 CRM SCM 商业集成 核心竞争力 战略联盟 中国 企业 |
DOI: |
分类号:F724.6 F270.7 |
基金项目: |
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Some Considerations on B2B in China |
WANG Jin HE Jin-sheng
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Abstract: |
Based on the analysis of the present situation of B2B,it indicates the requirement of B2B in China. Then,it analyses the questions in the implementation of B2B in enterprises and puts forward some countermeasures. Finally,the prospect of B2B development i |
Key words: B2B E-commerce web-business CRM SCM commerce integration |