摘要: |
作为联盟成功的关键要素,关系资本有助于将联盟潜在价值转化为现实价值。联盟关系资本的主要内容是信任和承诺,同时亦受联盟结构因素的影响。本文主要从这三个方面论述了如何建立与维护联盟关系资本。 |
关键词: 战略联盟 关系资本 管理研究 |
DOI: |
分类号:F270 |
基金项目:国家自然科学基金资助项目(70072025)。 |
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On the Building and Maintenance of Strategic alliance Relational Capital |
BAO Gong-min WANG Qing-xi
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Abstract: |
Extant studies on strategic alliance management focus mainly on its structure factors,and cast insufficient importance on its relational capital management. As a key factor of alliance success,relational capital contributes to transfer potential value of |
Key words: strategic alliances,relational capital,management study |