摘要: |
回顾了作者多年在汽车工业和航空公司管理中的应用研究,讨论和总结基于顾客选择的多产品竞争环境下的需求理论,以及竞争策略设计的有关理论和管理技术。这些管理思想和技术还可以应用于其他制造业和服务业,如通讯业等。 |
关键词: 多产品竞争 顾客选择 需求理论 竞争策略设计 |
DOI: |
分类号:F270 |
基金项目:国家自然科学基金重点资助项目(70432001) |
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Demand Theory and Competition Policy Design in Multi-products Competition Markets |
ZHU Dao-li CAO Yu
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Abstract: |
Based on authors' research on management in automobile and airline industries for many years, it discusses customer-choice demand theory in multi-products competition markets, and also theories and management techniques for competition policy design. Thes |
Key words: multi-products competition,customer choice,demand theory,competition policy design, |