摘要: |
通过外购产品的三个维度:外来产品的特点、外来产品的成本及生产商与供应商交互的特点,使用聚类分析法将外购部件分为五类、对不同类型的产品部件的供应商的职责进行分析,并讨论了企业在管理方式上应如何区别对待这些不同职责的供应商。 |
关键词: 新产品开发 聚类分析法 供应商 外购产品 企业管理 企业营销 职责研究 西安 天线研究所 |
DOI: |
分类号:F274 |
基金项目: |
|
An Empirical Study on the Role of Suppliers in the Development of New Products |
LI Hua WANG Zheng
|
School of Management, Xian Jiaotong University, Xian 710049, China
|
Abstract: |
In new product development process,if manufacturers couldn't clearly identify the features and responsibilities of different suppliers,negative effects would be brought to the development process.It analyzes how to distinguish the different responsibiliti |
Key words: new product development cluster analysis roles of suppliers |