摘要: |
针对当前R&D-营销界面研究中存在信息处理观、资源依赖观、社会系统观这三类观点,系统分析了企业中R&D-营销界面障碍的成因,揭示克服界面障碍、提高界面有效性的三类驱动因素:信息推动因素、组织激励因素与环境驱动因素. |
关键词: 新产品开发 R&D-营销界面 障碍成因 |
DOI: |
分类号:F270 |
基金项目: |
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A Study on the Validity of the R&D- marketing Interface in New Product Development |
WU Xiao-bo QIU Li-ping ZHANG Wei
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School of Management, Zhejiang University, Hangzhou 310027, China
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Abstract: |
Aiming at the 3 views existed in the current research on R&D-maketing interface the view of in-formation processing,the view of resource dependence and the view of society system it systematically ana-lyzes the cause of formation of the obstruction of R&D |
Key words: new product development,R&D-marketing interface,formational cause of obstruction, |