摘要: |
创新产品是企业竞争优势的获取动力.如何快速成功地开发新产品是企业迫切需要解决的一个重要课题.基于系统产品开发(SPD)方法论的产品创新模式优化了门径管理流程,提升了流程的项目执行力和市场快速响应的能力.在阐述门径管理体系理论和SPD方法论的基础上,详细分析摩托罗拉公司的基于SPD的创新模式——SPD M-Gates. |
关键词: 系统产品开发方法论 门径管理体系 产品创新 |
DOI: |
分类号:F279 |
基金项目:复旦大学校科研和教改项目 |
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Study on Innovation Mode of SPD-based Methodology——A Case Study on Motorola |
ZHANG Chuang ZHANG Zhe
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1. Motorola (China
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Abstract: |
Innovation products can help enterprises to gain competitive advantage.How to develop new products quickly and successfully is an important and urgent topic.The innovation mode based on System and Product Development(SPD) methodology optimizes the Stage-G |
Key words: SPD methodology Stage-Gate systems product innovation |