摘要: |
基于社会认知理论和效果推理理论,探究创业者目标导向对效果推理决策逻辑的影响效果,以及创业自我效能感的中介作用和环境不确定性的调节作用。基于199位创业者的调查问卷进行实证检验,结果表明:学习目标导向对效果推理存在正向作用,绩效趋近目标导向对效果推理存在正向作用,绩效规避目标导向对效果推理存在负向作用;创业自我效能感在3种目标导向与效果推理的关系中均具有中介作用:环境不确定性对创业自我效能感与效果推理之间的关系具有正向调节作用,并且进一步调节创业自我效能感在3种目标导向与效果推理之间的中介作用。本研究基于创业者成就动机的视角深化了效果推理前置因素的研究,揭示了在不确定环境下不同的动机倾向对效果推理影响的差异性。 |
关键词: 目标导向 创业自我效能感 效果推理 环境不确定性 |
DOI:10.13581/j.cnki.rdm.20191475 |
分类号:F270 |
基金项目:国家自然科学基金资助项目“不确定环境下管理决策的形成机理与作用机制研究:效果推理视角”(71872091);教育部人 文社会科学研究青年基金项目“创业者效果推理逻辑的形成机制研究:形成过程、关键诱发因素与创业绩效” (18YJC630021);南开大学2018 年亚洲研究中心资助项目“不确定环境下创业者决策的形成机理与作用机制研究——效 果推理视角”(AS1809)。 |
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Entrepreneurs' Goal Orientation and Effectuation—A Moderated Mediation Model |
DENG Shu-ting, CUI Lian-guang, GU Chen, YAN Xu
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School of Business, Nankai University, Tianjin 300071, China
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Abstract: |
Based on the social cognitive theory and the effectuation theory, it revealed the mechanism and boundary conditions of goal orientation on effectuation, and investigated the mediating role of entrepreneurial self-efficacy and the moderating role of environmental uncertainty. It analyzed the data of 199 entrepreneurs and adopt regression analysis and structural equation mode to test the hypotheses. The results reveal that learning goal orientation has a positive effect on effectuation, and performance-approach goal orientation has a positive effect on effectuation, while performance-avoid goal orientation has a negative effect on effectuation. Entrepreneurial self-efficacy plays a mediating role in the relationship between goal orientation and effectuation. Environmental uncertainty moderates the relationship between entrepreneurial self-efficacy and effectuation, and it moderates the mediating effect of entrepreneurial self-efficacy. Based on the perspective of achievement motivation, it deepens the study on antecedents of effectuation, and reveals the differences in the effects of three goal orientations on effectuation in uncertain environment. |
Key words: goal orientation entrepreneurial self-efficacy effectuation environmental uncertainty |