摘要: |
基于社会认知理论,采用NCA与fsQCA分析方法,从组态视角实证考察了个体认知因素与个体资本因素影响中小创业者选择因果逻辑与效果逻辑的驱动机制。研究结果表明,创业自我效能感分别构成了中小创业者选择因果逻辑与效果逻辑的必要条件。中小创业者选择效果逻辑有3种驱动机制,分别是自信的创业新手型、内外混合认知主导的创业新手型、内外混合认知主导型;中小创业者选择因果逻辑也有3种驱动机制,分别是内外混合认知主导型、内外混合认知加持商科教育型、自信加持商科教育型。本文所揭示的中小创业者选择决策逻辑的一些新特征为反思和改进创业决策与创业教育提供了参考依据,也为未来深化创业决策逻辑的研究提供新的启发。 |
关键词: 环境不确定性感知 创业自我效能感 效果逻辑 因果逻辑 组态视角 |
DOI:10.13581/j.cnki.rdm.20210266 |
分类号:F270 |
基金项目:国家社会科学基金一般项目“社会扶贫项目实施中的嵌入性、价值共创与减贫效应研究”(16BGL133);广东省哲学社会科学项目“制度逻辑、机会资源一体化行为对返乡创业成长的影响机制”(GD21CGL06);广东省教育厅特色创新类项目“乡村振兴背景下制度复杂性与返乡创客村干部社会创业合法性响应行为研究”(2019WTSCX109)。 |
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Driving Mechanism of Effectuation and Causation—A Configuration Analysis Based on Social Cognitive Theory |
FAN Jian-feng1, BIAN Yun-gang1, ZHAO Hui2
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1.School of Economics and Management, Wuyi University, Jiangmen 529020, China;2.School of Business Administration, Zhejiang University of Finance & Economics, Hangzhou 310018, China
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Abstract: |
Based on social cognitive theory, it discussed the driving mechanism of individual cognitive factors and individual capital factors affecting the choice of effectuation and causation for small and medium-sized entrepreneurs by NCA and fsQCA analysis methods. The results show that entrepreneurial self-efficacy is necessary for both causation and effectuation. There are 3 driving configurations for SME entrepreneurs to choose effectuation, namely, confident novices entrepreneurs, internal and external mixing cognitive(IEC) novices entrepreneurs, and IEC. There are also 3 configurations for SME entrepreneurs to choose causation, namely, IEC, IEC dominant with business education, confidence dominant with business education. It reveals some new characteristics of SME entrepreneurs on decision logic choice, which provide reference for improving entrepreneurial decision-making and entrepreneurial education,and new inspiration for deepening the research on entrepreneurial decision logic in the future. |
Key words: perception of environmental uncertainty entrepreneurial self-efficacy effectuation causation configurational perspective |