摘要: |
面对环境不确定性的加剧,数字技术重塑了服务生态系统主体间的互动方式,为实现从微观主体到宏观系统的价值共创提供了条件和可能。本文选择上海“五五购物节”作为研究对象,通过构建“价值共创因素—价值共创过程(主体—互动—资源)—价值共创结果”的理论框架,探索了数字化环境下服务生态系统价值共创的形成机制。研究发现:数字技术贯穿价值共创过程并发挥关键作用,在宏观层面,数字技术连接多元主体以复杂的异质互动实现资源协同;在中观层面,数字技术跨越组织边界,以合作、赋能的互动关系实现资源共享;在微观层面,数字技术发挥主体间的触达作用,以合作、赋能的互动关系实现资源重构。制度和市场是影响服务生态系统价值共创的重要因素。在“由下至上”的数字顾客导向、数字消费升级和数字需求态势的市场拉动下,制度“自上而下”地发挥合法性、协调性和服务性作用。在数字技术、制度和市场的共同跨层次作用下,服务生态系统实现了个人价值、组织价值和系统价值的融合。本文为探讨数字化环境下服务生态系统价值共创形成机制提供了新的理论洞见,为疫情后恢复经济、拉动消费提供了重要的实践启示。 |
关键词: 价值共创 服务生态系统 数字化环境 五五购物节 案例研究 |
DOI:10.13581/j.cnki.rdm.20210436 |
分类号: |
基金项目:国家自然科学基金面上项目“服务创新网络的形成、演化及绩效影响机制:效果推理的视角”(71872128);中央高校基本科研业务费专项基金“数字化环境下的多主体价值共创机制研究:服务生态系统视角”(22120200381);上海市曙光计划项目“数字环境下服务生态系统多主体价值共创机制研究”(20SG23)。 |
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Mechanism of Value Co-Creation of Service Ecosystem in the Digital EraA Case Study on Shanghai "Five-Five Shopping Festival" |
SU Tao-yong, WANG Ke
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School of Economics and Management, Tongji University, Shanghai 200092, China
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Abstract: |
Facing the increasing uncertainty, digital technology has reshaped the way of interaction among service ecosystem subjects, providing possibilities for realizing value co-creation from micro subjects to macro systems. It selected Shanghai “Five-five Shopping Festival” as the research object and explored the formating mechanism for value co-creation of service ecosystem via constructing theoretical framework of “value co-creation factors-value co-creation process (subject-interaction-resource)-value co-creation result” in the digital era. It finds that digital technology plays a key role throughout the value co-creation process. At the macro-level, digital technology connects multiple subjects to achieve resource synergy through complex heterogeneous interactions; at the meso-level, digital technology crosses organizational boundaries to realize resource sharing through cooperation and empowerment interactions; at the micro-level, digital technology plays the role of contact among actors through the interaction of cooperation and empowerment. Institutions and markets are important factors that affect the value co-creation of service ecosystem. Driven by the “bottom-up” digital customer orientation, digital consumption upgrades and digital demand trends, the institution plays the role of legitimacy, coordination and service in a “top-down” manner. Under the combined cross-level effect of digital technology, institution and market, the service ecosystem has realized the integration of personal value, organizational value and system value. It provides new theoretical insights for discussing the value co-creation of service ecosystem in the digital era, brings important practical enlightenment for economy recovery and consumption promotion after Covid-19 pneumonia. |
Key words: value co-creation service ecosystem digitalization era five-five shopping festival case study |