摘要: |
数字技术的快速发展,催生新一轮公司创业的浪潮,越来越多的大企业致力于新事业开发,解决企业增长乏力的问题。然而,理论界对于大企业如何进行新事业开发并构建基于新事业的持续竞争优势的问题并没有得到较为深入的回答。本文基于可供性理论,探讨聚焦特定场景下的可供性如何影响大企业新事业竞争优势的形成与演化。通过对特锐德的案例进行分析,结果表明:大企业新事业开发的过程是动态复杂的,需要分阶段分重点完成;在大企业新事业开发的不同阶段,聚焦于特定场景的专用技术可供性和数字技术可供性表现出不同的特征,二者并非彼此独立,而是相互作用,推动了企业创新生态系统互动形式的演化;在不同特征的专用技术可供性和数字技术可供性的作用下,大企业可以通过创新生态系统互动形式的变化,推动大企业基于新事业的竞争优势的形成与演化,实现先发优势、差异化优势到生态优势的转变。研究发现丰富和拓展了技术可供性、创新生态系统与公司创业相关的文献,对于大企业开展新事业开发具有启发和指导意义。 |
关键词: 技术可供性 创新生态系统 竞争优势 大企业新事业开发 特锐德 |
DOI:10.13581/j.cnki.rdm.20220046 |
分类号:F270 |
基金项目:国家社会科学基金项目“数字技术驱动的我国大公司创业生态系统价值共创机制研究”(20BGL057);国家自然科学基金项目“创业企业技术选择对企业创新生态系统互补创新的影响机理研究”(72102218);山东省社会科学规划研究项目“数字孪生赋能视角下山东省数字创业生态系统构建与价值共创机制研究”(21CSDJ73)。 |
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Formation and Evolution of Competitive Advantage in New Business Development of Large Enterprises Driven by Affordance—A Longitudinal Case Study Based on TGOOD |
LUO Jun-mei1,2, MENG Chao-yue1,2, JIANG Zhong-hui1,2
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1.School of Management, Ocean University of China, Qingdao 266100, China;2.Research Center of Innovation and Entrepreneurship, Ocean University of China, Qingdao 266100, China
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Abstract: |
The rapid development of digital technology has flourished corporate entrepreneurship. More and more large enterprises are developing new business to solve the problem of weak growth. However, the question of how to develop new business and build sustainable competitive advantage based on new business has not been answered in depth in the theoretical circle. Based on the affordance theory, it discussed how affordance influences sustainable competitive advantage of new business. Through the case study on TGOOD, the results show that the process of new business development in large enterprises is dynamic and complex, and need to be completed in stages with vary emphasis. In different stages of new business development, specific technology affordance and digital affordance show different characteristics. They interact with each other to promote the formation and expansion of enterprise innovation ecosystem.Through the formation and expansion of innovation ecosystem, specific technology affordance and digital affordance indirectly promote sustainable competitive advantage of new business. The findings enrich and expand the literature of technology affordance, innovation ecosystem and corporate entrepreneurship, and are of great significance for guiding large enterprises to develop new business. |
Key words: technology affordance innovation ecosystem competitive advantage new business development of large enterprises TGOOD |