As a key driver for enterprises to break through existing frameworks and achieve transformative leaps， disruptive innovation faces both explicit risks of investment and implicit constraints from market cognition. With increasing external public opinion concerns on corporate innovation activities， whether this phenomenon can break information barriers and inject new momentum into disruptive innovation remains to be further explored. It investigated the impact of public opinion innovation concerns on corporate disruptive innovation by integrating opportunity window theory and resource orchestration theory， while examining its interaction with current performance feedback. Empirical tests， conducted using the listed corporates’ data in four high-tech industries directly serving terminal markets of Shanghai and Shenzhen A-shares during 2009-2022， drew the following conclusions. Public opinion innovation concerns create both additional opportunities and pressures for disruptive innovation， resulting in an inverted U-shaped relationship that initially rises then declines. Further analysis reveals this relationship is moderated by current performance feedback， where historical performance feedback exertes inhibitory effect while social performance feedback demonstrates stimulating effect， with social performance feedback taking precedence in reference importance. Heterogeneity analysis identifies external public opinion environment， firm ownership， and executives’ social networks as critical boundary conditions. Additional findings indicate that the impact of public opinion innovation concerns becomes more pronounced when dual performance feedback shows negative or weak correlations. These findings enrich the antecedents of corporate innovation strategy management in the social media era， and provide practical guidance for enterprises to effectively respond to public opinion innovation concerns.