数据要素视角下数字化商业模式创新的多元实现路径
CSTR:
作者:
作者单位:

山东科技大学 经济管理学院,青岛 266590

作者简介:

王炳成(1974—),男,博士,教授,研究方向为创新管理与人力资源管理,qdwbc@163.com。

通讯作者:

中图分类号:

F270.7

基金项目:

国家社会科学基金项目“数字化商业模式创新赋能国有企业改革的路径与对策研究”(23BGL072);山东省自然科学基金项目“‘数字强省’背景下山东省‘专精特新’企业数字化商业模式创新抗拒的形成机理与突破策略研究(ZR2023MG055)”。


Multiple Implementation Paths of Digital Business Model Innovation from the Perspective of Data Elements
Author:
Affiliation:

College of Economics and Management,Shandong University of Science and Technology, Qingdao 266590, China

Fund Project:

“Research on the Path and Countermeasures of Empowering State owned Enterprise Reform with Digital Business Model Innovation” (23BGL072) supported by the National Social Science Foundation of China.

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    摘要:

    在数字经济时代,以数据要素为核心的数字化商业模式创新帮助企业获取了新的竞争优势,但当前学术界较少基于数据要素视角探究数字化商业模式创新的驱动因素及实现路径。基于信息生态理论,构建了数据要素视角下数字化商业模式创新的多因素联动模型,从数据要素视角出发,采用模糊集定性比较分析法(fsQCA)揭示了数字商业模式创新的多元实现路径。研究结果表明:数据生成能力与数据应用能力、数字变革型领导与跨部门数据调配、政府数据开放与数据场景牵引分别是数据能力、数据主体与数据环境3个维度下推动数字化商业模式创新的具体前因条件;数据要素视角下数字化商业模式创新主要存在4条实现路径,分别为“能力支持—效率兼领型”“能力支持—敏捷响应型”“协同驱动—数据可供型”和“多元联动—场景释放型”。研究结论揭示了数据要素视角下企业数字化商业模式创新的多元实现路径及内在机理,厘清了数据要素在企业微观层面的沉淀机制及价值释放逻辑,丰富了数字化商业模式创新的理论研究,为企业基于数据要素视角进行数字化商业模式创新实践提供了有益启示。

    Abstract:

    In the era of digital economy, digital business model innovation centered on data elements has helped enterprises gain new competitive advantages. However, there is currently a lack of research in the academic community on the driving factors and implementation paths of digital business model innovation from the perspective of data elements. Based on the theory of information ecology, it constructed a multi-factor linkage model for digital business model innovation from the perspective of data elements, and obtained multiple implementation paths of digital business model innovation from the perspective of data elements through the fsQCA method. The research results indicate that data generation ability and data application ability, digital transformation leadership and cross-departmental data allocation, government data openness and data scenario traction are the specific preconditions for promoting digital business model innovation in the three dimensions of data capability, data subjects and data environment, respectively.There are four main implementation paths of digital business model innovation from the perspective of data elements, namely “capability support-efficiency leadership”“capability support-agile response”“collaborative drive-data availability”, and “diversified linkage-scenario release”. The research conclusions reveal the diverse implementation paths and internal mechanisms of digital business model innovation in enterprises from the perspective of data elements, clarify the accumulation mechanism and value release logic of data elements at the micro level of enterprises, enrich the theoretical research of digital business model innovation, and provide useful inspiration for enterprises to carry out digital business model innovation practice from the perspective of data elements.

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引用本文

王炳成,宋菲,孙玉馨.数据要素视角下数字化商业模式创新的多元实现路径[J].研究与发展管理,2026,38(2):44~58

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  • 收稿日期:2024-11-07
  • 最后修改日期:2026-02-28
  • 录用日期:2026-03-04
  • 在线发布日期: 2026-05-11
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