数字社会创业的价值创造机制和模式研究——基于机会资源一体化的视角
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作者单位:

1上海财经大学 商学院,上海 200433;2西南财经大学 工商管理学院,成都 611130

作者简介:

刘志阳(1975—),男,博士,教授,博士生导师,研究方向为社会创业,zhiyang163@163.com。

通讯作者:

李天旭(1996—),男,博士研究生,研究方向为社会创业与社会创新,litianxu1996@163.com。

中图分类号:

C933.2

基金项目:

国家社会科学基金重点项目“数字技术驱动的社会创业行为与过程管理研究”(20AGL008)。


Value Creation Mechanisms and Models of Digital Social Entrepreneurship——An Opportunity-Resource Integration Perspective
Author:
Affiliation:

1School of Business, Shanghai University of Finance and Economics, Shanghai 200433;2School of Business Administration, Southwestern University of Finance and Economics, Chengdu 611130

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    摘要:

    数字社会创业深刻改变了社会问题识别和资源配置的方式,但如何推动机会资源一体化实现更高程度的社会价值创造,尚缺乏系统解释。基于此,选取4家典型社会企业案例,深入分析了数字社会创业中的价值创造机制及其模式差异。研究发现:数字社会创业通过内部能力重构和外部连接扩展的方式推动了机会资源的一体化;数字技术驱动的机会资源一体化方式体现为机会吸引式整合、资源调用式整合、资源部署式整合和机会迭代式整合;基于不同的机会资源一体化方式,数字社会创业过程形成了依附型、融合型、互补型和整合型4种价值创造结果;根据数字社会创业价值创造机制的差异,总结提出信任议题塑造型、地方社群共振型、专业能力嵌入型和生态系统重构型4种数字社会创业模式。研究结论细化了数字社会创业的价值创造过程,深化了机会资源一体化理论在社会创业领域的应用,也为社会企业选择适配的价值创造路径、提升社会问题响应能力提供了实践启示。

    Abstract:

    Digital social entrepreneurship has profoundly transformed the ways social problems are identified and resources are allocated. However, there is still a lack of systematic explanation of how it facilitates the integration of opportunities and resources to achieve a higher level of social value creation. To address this gap, it selected four typical social enterprises as case samples and conducted an in-depth analysis on the value creation mechanisms and model differences in digital social entrepreneurship. The findings show that digital social entrepreneurship promotes the integration of opportunities and resources through internal capability reconfiguration and external connection expansion. The digitally enabled opportunity-resource integration is manifested in four forms: opportunity-attraction integration, resource-mobilization integration, resource-deployment integration, and opportunity-iteration integration. Based on these different forms of opportunity-resource integration, the digital social entrepreneurship process further generates four types of value creation outcomes: dependent, integrative, complementary, and holistic. According to the differences in the value creation mechanisms of digital social entrepreneurship, four corresponding models are identified: trust issue-shaping, local community resonance, professional capability embedding, and ecosystem reconfiguration. The conclusions refine the value creation process of digital social entrepreneurship, deepen the application of opportunity-resource integration theory in the field of social entrepreneurship, and provide practical implications for social enterprises in selecting appropriate value creation paths and enhancing their responsiveness to social problems.

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刘志阳,李天旭,赵陈芳.数字社会创业的价值创造机制和模式研究——基于机会资源一体化的视角[J].研究与发展管理,2026,38(3):95-110

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  • 收稿日期:2024-12-18
  • 最后修改日期:2026-03-24
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  • 在线发布日期: 2026-08-03
  • 出版日期: 2026-07-31
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