摘要: |
20世纪90年代以来,企业的战略环境面临着转型,其基本特征是复杂、动态、变化。提出了动态竞争战略构成的四个要素,通过对宏观竞争战略环境的分析,发现了企业与环境之间的竞争作用力;通过对微观竞争战略环境的研究,建立进攻一反应行为模型和协同机制,从而预测企业的竞争行为和产生新的竞争优势。 |
关键词: 动态竞争战略 进攻 反应 协同 |
DOI: |
分类号:F270 |
基金项目: |
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Analysis on the Environments of Enterprises with the Dynamic Competitive Strategy |
WANG Bin TIAN Zhi-long
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Abstract: |
Since 1990s, the strategic environments of enterprises have been changing. It owns complicate, dynamic and changeable characters. It poses the four main factors which are composed of dynamic competitive strategy. By analyzing the macro-competitive strateg |
Key words: dynamic competitive strategy,attack,response,synergy |